Problem Statement

"Users face fragmented tools for logging, tracking, and goal setting, leading to frustration.
 Most apps prioritize data entry over behavior support, causing fatigue and poor adherence."

Our Process

Discover

Define

Ideate

Design

Business Goals

• Establish NutriGuide as a trusted personal nutrition companion powered by smart tracking and AI insights.

• Increase user retention and engagement by 40% within 6 months through personalized meal and progress tracking.

• Expand into B2B partnerships (e.g., fitness centers, wellness coaches).

• Build a scalable ecosystem for future integrations (e.g., wearables, Apple Health, Fitbit).

• Monetize via premium subscription plans and data-driven insights for users.

Business Challenges

• Competing in a crowded wellness app market dominated by MyFitnessPal, 
Noom, and Lifesum.

• Convincing users to consistently log food and activities.

• Ensuring data accuracy and trust in nutrition recommendations.

• Maintaining simplicity for casual users while offering depth for enthusiasts.

• Managing privacy and compliance (GDPR, HIPAA).

Product User's

Product users are individuals who use a product to
meet their needs or achieve specific goals.

Quantitative Research

Moderate; users might be overwhelmed by information 
or filters

Observations

52%

21%

Most users are not using filters effectively

3.7%

Low, suggests possible confusion or hesitation

1 min 15 sec

Indicates users are either finding info quickly or dropping off

60% click on top 3 bikes

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sed et lorem

based on analytics data

User Need's

• A simple, quick way to log and view meals.

• Personalized insights based on goals (e.g., lose weight, gain muscle).

• Recipe suggestions tailored to preferences or allergies.

• Integration with wearable devices for seamless data syncing.

• Progress tracking that motivates without overwhelming.

• Transparency — clear understanding of nutrition metrics.

Features & Functionalities

To resolve user needs

• Smart dashboard Personalized Onboarding: Collects age, gender, weight, height, and goals.d with personalized insights.

• Goal Tracking: Calories, macros, steps, water intake.

• Food Logging: Manual entry, barcode scanning, and photo recognition (future).

• Recipe Library: Curated and user-created recipes with nutritional breakdown.

• Smart Recommendations: Suggest meals and portions based on user data.

• Progress Dashboard: Visualizes calories, hydration, and activity levels.

• Profile Customization: Dietary preferences, allergies, connected devices.

• Social/Community (future feature): Share recipes and progress.

Product User Challenges

• Time-consuming food logging: Manual entry deters consistency.

• Information overload: Too many metrics can overwhelm beginners.

• Low motivation: Users often abandon tracking after the novelty fades.

• Device fragmentation: Not all wearables sync smoothly.

• Goal confusion: Users may not understand how calorie/macro targets are set.

Competitor Analysis

MyFitnessPal

• Extensive food database (global coverage)

Features :

• Community-driven for accountability

• Macro and micro nutrition detail

Lifesum

• Beautiful, intuitive interface

• Visual diet plans and healthy recipes

• Positive reinforcement through color and tone

Yazio

• Personalized plans based on goals and habits

• Well-structured recipe integration

• Easy daily tracking and minimal steps

Noom

Features :

• Focuses on behavioral psychology

• Coaching-based journey instead of tracking

• Narrative-style onboarding

Features :

Features :

Product User Challenges

• Predictive AI suggestions based on behavior patterns.

• Unified multi-platform experience (mobile, desktop, wearable).

• Gamified engagement system to encourage long-term use.

• Voice-enabled task management.

• Advanced data visualization for insights.

User Persona 1

Goals

• Stay organized, manage stress, maintain health habits.

Motivation

• Wants effortless, intelligent assistance that adapts to her lifestyle.

Anita Rao

Marketing Manager

About

32

West Bengal

IT

Employee

Frustrations:

• Frustrations: Too many apps, notifications overload, inconsistent reminders.


User Persona 2

Goals

• Precisely track macros (protein, carbs, fats).

• Store and manage custom recipes for clients.

• Integrate app data with fitness wearables and gym apps.

Frustrations:

• Apps that oversimplify tracking (not enough detail).

• Manual entry for recurring meals.

Rina Sharma

Personal Trainer

About

28

Mumbai

MBA

Employee

Motivation

• Enjoys progress analytics and goal tracking.

• Limited food database accuracy.

• Values accuracy, customization, and data visualization.

User Persona 3

Goals

• Learn about balanced nutrition.

• Plan and cook healthy family meals.

• Monitor calorie intake to maintain healthy weight.

Frustrations:

• Complicated apps with too many features.

• Unclear nutritional data.

• Forgetting to track meals consistently.

Priya Sharma

School Teacher

About

32

Pune

Teacher

Employee

Motivation

• Wants to model healthy habits for her children.

• Prefers visual guidance and recipe inspiration.

Task Mapping

User Task

Goal

Barriers

Opportunities

Log activities

Track daily progress

Auto-track & visualize data

Introduce auto-tracking via sensors or integrations

Receive encouragement

View dashboard

Stay motivated

Access insights

Gamified progress notifications

Personalized analytics view

Gamify progress (badges, streaks)

Simplify setup with templates

Empathy Mapping

Says

Thinks

Feels

Does

“I want all my health info in 
one place.”

“Will my 
personal data be protected?”

“I need reminders for my medicine and appointments.”

“What en“Why is this so complicated to use?”gine capacity mean?”

“Can I trust that my records are safe here?”

“Sharing records with my doctor should be straightforward.”

“I hope I won’t miss a medical checkup or vaccination.”

“It would be great if I could manage my family’s health in one app.”

“Frustrated by confusing interfaces or 
slow apps.”

“Relieved when health info is
 easily available during emergencies.”

“Empowered when able to manage and track health proactively.”

“Uploads health reports for self 
and family.”

“Frequently checks app during emergencies or before doctor visits.”

“Sets reminders for medications and appointments.”

“Shares medical information with healthcare professionals.”

“Anxious about potential misuse or leaks of sensitive data.”

Task Mapping

User Task

Goal

Barriers

Opportunities

Account setup

Add family members

Upload medical records

View timeline of health events

Centralize and simplify access to all family health records

Ensure timely medical care via reminders

Make it easy to update, retrieve, and share accurate health info

Enable fast action during emergencies

Complex or lengthy onboarding process

Confusion about how to upload or categorize records

Concerns about privacy and data security

Difficulty sharing records across providers or platforms

Streamline onboarding with guided walkthroughs and tooltips

Integrate educational snippets on privacy and sharing features

Use QR codes and secure links for hassle-free record sharing

Personalized reminders and timeline insights to boost engagement & retention

Wireframe’s

Screen's

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

Esther Bryce

Founder / Interior designer

Lianne Wilson

Broker

Jaden Smith

Architect

Jessica Kim

Photographer