Problem Statement

"Healthcare professionals struggle with disconnected systems
that 
hinder patient tracking and team collaboration."

Business Goals

• Provide an integrated healthcare management platform that simplifies 
data tracking, analytics, and collaboration.

• Increase operational efficiency and data-driven decision-making for clinics and 
healthcare providers.

• Enhance transparency and communication between departments (doctors, 
nurses, administrators).

• Build trust through a seamless, intuitive, and secure digital experience.

• Reduce administrative workload by automating repetitive data tasks.

Our Process

Discover

Define

Ideate

Design

Business Challenges

• Managing sensitive healthcare data securely while maintaining usability (HIPAA/GDPR compliance).

• Integrating with existing EHR (Electronic Health Record) systems.

• Balancing data visualization complexity with clarity.

• Ensuring adoption across tech-savvy and non-technical healthcare staff.

• Maintaining consistent UI across multiple devices (desktop/tablet).

Product User's

Product users are individuals who use a product to
meet their needs or achieve specific goals.

Quantitative Research

68% of healthcare workers find their current dashboard difficult to navigate.

Average time spent on administrative tasks per day: 4.2 hours.

68%

56%

56% desire visual analytics and exportable reports.

40%

Conversion goal: reduce time on administrative reporting by 40%.

72%

72% report frustration switching between different tools for analytics, scheduling, and reporting.

based on analytics data

User Need's

• Quick access to patient data and analytics.

• Simple task assignment and management.

• Ability to generate reports quickly.

• Secure cloud-based data sharing.

• Role-based access control for different staff levels.

• Integration with scheduling and communication tools.

Features & Functionalities

To resolve user needs

• Dashboard Overview: Summary of key metrics (appointments, patients, 
performance trends).

• Analytics Module: Graphs for patient statistics, appointment trends, 
and satisfaction analysis.

• Task Manager: Kanban-style task cards for medical and admin teams.

• Reports Download: Generate and export PDF reports with a single click.

• User Management: Invite and manage team members with permissions.

• Notifications System: Alerts for appointments, reports, and collaboration updates.

• Dark/Light Mode: Enhances usability in clinical environments.

Product User Challenges

• Overwhelming data visualization and unclear navigation hierarchy.

• Inconsistent access to reports or missing export functions.

• Poor team collaboration and unclear task ownership.

• Difficulty adapting to digital tools for older healthcare staff.

• Limited integration with external hospital systems.

Competitor Analysis

Athenahealth

• Appointment management

Features :

• Patient records

• Performance metrics

• Real-time patient data

Kareo

• Calendar scheduling

• Analytics

• Claims management

• Charting

NextGen Healthcare

Features :

• Financial & clinical dashboards

• Patient outcomes tracking

• Robust data visualization

• Integrations with many systems

SimplePractice

Features :

• Calendar

• Billing

• Telehealth

• User Reviews & Ratings

Features :

Unique Features

• Unified ecosystem combining analytics, reporting, and team task management in one platform.

• Modular, card-based UI adaptable to different roles.

• One-click report download and team invitation workflows.

• Custom data visualization tailored for healthcare KPIs.

• Scalable architecture for hospitals and small practices alike.

User Persona 1

Goals

• Track patient outcomes and satisfaction trends in real time.

• Access accurate analytics to make data-driven 
clinical decisions.

• Ensure accountability among staff and smooth interdepartmental communication.

Frustrations:

• Patient data scattered across multiple disconnected systems.

• Manual report creation takes hours, limiting patient-facing time.

• Difficult to identify underperforming areas due to poor visualization tools.

Dr. Emily Carter

Senior Physician

About

27

Detroit

Physician

Employee

Motivation

• Wants to improve patient care through insights and transparency.

• Desires a tool that saves time and supports evidence-based practice.

• Feels motivated when technology simplifies her daily workload.

User Persona 2

Goals

• Optimize team efficiency through better task management.

• Access consolidated performance metrics to guide operational strategy.

• Streamline reporting and communication between departments.

Frustrations:

• Current tools lack synchronization — causing delays and data duplication.

• Difficult to track team accountability and project completion status.

• Constantly switching between spreadsheets, email, and dashboards.

Alex Kim

Operations Manager

About

34

Detroit

Manager

Employee

Motivation

• Motivated by achieving operational excellence and measurable productivity gains.

• Feels empowered when workflows are transparent and automated.

• Takes pride in leading a data-informed and collaborative team.

User Persona 3

Goals

• Easily view and complete assigned daily tasks.

• Communicate efficiently with the medical team about 
updates or changes.

• Stay organized and avoid missing deadlines or critical updates.

Frustrations:

• Overwhelmed by cluttered interfaces and too many options.

• Unclear task assignments lead to confusion and 
duplicated effort.

• Lack of real-time notifications causes missed updates or miscommunication.

Sarah Lopez

Healthcare Assistant

About

28

Detroit

MBBS

Employee

Motivation

• Motivated by completing tasks efficiently and receiving recognition from supervisors.

• Feels accomplished when work tools are intuitive and help her perform faster.

• Enjoys being part of a team where collaboration feels seamless and productive.

Task Mapping

User Task

Goal

Barriers

Opportunities

Access Patient Overview Dashboard

Access real-time insights into patient statistics and outcomes.

Data scattered across multiple legacy systems.

Create centralized data visualization dashboards.

Filter and Compare Data

Drill Down into Individual Patient Records

Generate and Export Analytical Reports

Identify trends in patient satisfaction and appointment efficiency.

Support data-driven decision-making for treatment improvements.

Simplify reporting to reduce administrative workload.

Overly complex dashboards causing cognitive overload.

Inconsistent or delayed data synchronization.

Limited data export and sharing capabilities.

Simplify data filters and search for quicker insights.

Enable automated report generation and exports.

Implement role-based dashboard views for clarity and relevance.

Task Mapping

User Task

Goal

Barriers

Opportunities

Access Patient Overview Dashboard

Access real-time insights into patient statistics and outcomes.

Data scattered across multiple legacy systems.

Create centralized data visualization dashboards.

Filter and Compare Data

Drill Down into Individual Patient Records

Generate and Export Analytical Reports

Identify trends in patient satisfaction and appointment efficiency.

Support data-driven decision-making for treatment improvements.

Simplify reporting to reduce administrative workload.

Overly complex dashboards causing cognitive overload.

Inconsistent or delayed data synchronization.

Limited data export and sharing capabilities.

Simplify data filters and search for quicker insights.

Enable automated report generation and exports.

Implement role-based dashboard views for clarity and relevance.

Empathy Mapping

Says

Thinks

Feels

Does

“It takes too long to find the information I need.”

“I need a clear overview of patient data without wasting time navigating multiple tools.”

“Why can’t this platform just give me a simple overview?”

“Once it’s easier to use, the whole team will get on board.”

“I wish we could assign and track tasks more efficiently.”

“Technology should simplify my work, not make it more complicated.”

“Accurate data helps me make better decisions and improve overall patient outcomes.”

“Our team would be more efficient if tasks, analytics, and reports were all in one place.”

“Overwhelmed by constant switching between dashboards, reports, and communication tools.”

“Frustrated when systems are slow, confusing, or filled with unnecessary features.”

“Confident and in control when data and workflows are streamlined and visually clear.”

“Anxious about missing deadlines or overlooking important updates.”

“Frequently checks the dashboard for updates on patients”

“Exports reports manually to share with team members or management.”

“Collaborates through chats or meetings to fill communication gaps caused by the software.”

“Creates workarounds (like spreadsheets) to track progress when the system is unclear.”

Taskflows

Scenario 1 :

Primary Task Flow: Book a Vehicle

User enters credentials

System verifies

Main dashboard

Filters

Views metrics

Analytics

Downloads or shares report.

Task Manager

Creates or 
assigns tasks

Updates progress

Invites members

Download Report

Confirmation modal appears

Userflow

Login / Sign Up

Dashboard

View Task Board

Logout

Create Task

Check Analytics

Assign to Member

Export Report

Wireframe’s

Screen's

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

Esther Bryce

Founder / Interior designer

Lianne Wilson

Broker

Jaden Smith

Architect

Jessica Kim

Photographer